Individuals involved in purchasing and researching SafetyLine come from a variety of roles within an organization. This includes high-level executives such as CEOs and presidents, as well as administrative assistants and the lone workers who will use the technology. Each role brings a unique perspective and set of requirements when evaluating lone worker safety solutions tailored to their team's specific needs and challenges.

In October 2023, a home healthcare nurse was murdered visiting a halfway house. As part of her job, she was providing medications to a client with a record of sexual assault – alone. She was one of nearly 1.5 million home healthcare workers in the United States who enter clients’ homes to provide essential care and services for people with disabilities or chronic conditions. According to the OSHA, home healthcare workers can include ‘home health aides, personal/home care aides, companions, nursing assistants or home health nurses’ and “are employed in patients' homes and in community-based services such as group homes.”